PPC agency that captures, connects and converts.
Helping businesses grow is in our DNA. We have in-depth knowledge of the PPC landscape and adapt to the best Google Ad practices to increase your sales and drive new customers. We take time to understand your business, your products, your customer base and other factors in your business and create strategies that deliver the best results.
Unlock more possibilities for your business and generate the results you want with targeted PPC services such as Paid Search Ads, Display Advertising, Remarketing, Social Media Ads, and Video Ads. Tap into our effective PPC campaigns and reap the following rewards and benefits:
Grab your customer’s attention with our profitable ad campaigns that increase your brand awareness and drive visitors with high potential of conversion.
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Re-engage with your visitors who have previously shown interest, guide them into your website and convert them into paying customers.
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Get the most cost-effective advertising to grow your business and reach thousands of people in no time through advertising in social media.
Get Social NowPPC stands for pay-per-click, and it is when an advertiser pays a set amount each time one of their web adverts is clicked on.
PPC bid management is the process of strategically lowering or raising keyword bids in order to maximise your budget. This method is most commonly employed in Google AdWords and is a more complex form of marketing for which we have the knowledge and skills to help.
The cost of having someone handle your PPC will vary based on the organisation that is supporting you. The percentage of ad spend pricing, flat-fee pricing, and management fee and percentage of ad spend pricing are the three basic pricing structures. Enquire about our pricing approach, which is dependent on your PPC strategy.
PPC stands for pay-per-click, which is a type of online advertising in which advertisers are charged a fee each time their ad is clicked. It's a technique of buying the correct type of visitors to your website, so the clicks turn into conversions, rather than "earning" visitors to your site organically.
There are several forms of PPC ads that can help you increase website traffic and conversions. The type of PPC campaign you use will be largely determined by your budget.
Want to learn more about them? Talk to us!
We handle your company's advertising and the agreed-upon budget as part of a PPC management solution. It entails putting in place strategies for our clients that help them achieve their objectives. This, in turn, attracts additional traffic to their website, with the goal of converting those visitors.
A group of specialists from an agency like ours can launch a successful PPC campaign since they know the correct tactics to generate quality leads. These techniques necessitate a working knowledge of ideation, keyword research, crafting ad copy, working within a budget, and researching the competition landscape.
The primary advantage of PPC is that it aids in your journey to the top of your niche. This implies that potential clients who aren't aware of your website will see it, which will promote brand awareness and drive your next marketing push. These tactics work together to increase the likelihood of conversion.
Our agency's platform selection is based on how popular they are, how easy they are to use, and how much money they cost. We only use the highest-ranking platforms, which include Google Advertisements, Facebook Ads, Bing, Instagram, and Mobile in-app ads.
As a PPC firm, we don't just throw money at advertising without considering how to get the most of it. This includes employing well-written ad copy with well-researched keywords that address your target demographic directly. Delivering a highly targeted landing page with a clean design and ad testing are also important.
When compared to SEO, which takes time to develop, you are more likely to get immediate results with PPC. Use a combination of PPC and SEO for the best results. Using SEO for your main landing page and PPC for specific landing pages, for example, will help you achieve a more balanced result.
The easiest approach to find PPC keywords is to use keyword tools that provide you access to hundreds of phrases that are actually being used by real people. Our agency has immediate access to these sites, where our knowledgeable staff creates effective keywords to propel your campaign forward.
We handle the management of a company's PPC ads as an agency. We work with you to set goals that will reduce your overall expenditures while still allowing you to use the best-targeted keywords.
Everything hinges on the bidding strategy. In other words, you select a maximum bid amount, and Google can spend up to 20% more for that bid.
Other bidding techniques allow Google to boost the cost of bids, such as "Maximise Conversions" and "Enhanced CPC." A client's maximum daily spend can be up to 2x the maximum daily spend, but not more than 120 percent of the month's total spend.
Consider the following scenario: a client wishes to pay a daily cap of $100. If the bidding strategy is "Maximise Conversions" or "Enhanced CPC," Google can spend up to $200 on that single date, with a total of $3600 for the entire 30 days, but no more.
We'll create a Google Ads strategy for you based on your budget and goals to bring you a great return on investment.
The location of your advertising will be determined by your preferred placement area as well as the level of competition for each search term you're bidding on. Depending on the outcome of the auction, you could end yourself on page one, page three, and so on.
Google will display your adverts wherever they are relevant (as determined by Google).
SEM stands for Search Engine Marketing, and it refers to any marketing that is tied to a search engine like Google, Bing, or Yahoo. Search (text advertisements), Google Shopping advertisements, Ads in Google Maps, the Google Display Network, and YouTube are all part of this marketing strategy. PPC stands for Pay Per Click, which is the standard method of funding a search marketing campaign. You enter an auction and pay for each click on your ad. In SEM, you can pay for your advertising in a variety of ways, including cost per 1000 impressions (CPM), cost per view (CPV), and even cost per conversion.
Remarketing is a method of displaying advertisements to people who have previously interacted with your business. On your site, you can set up a "cookie" that tracks the individual who has visited your site around the internet. This remarketing technique can then be implemented in Google Search, Shopping, Display, and Youtube advertisements. The Google Display Network is a global network of over 4 million websites where Google display adverts can be seen. Different sectors and topics have identified these sites. You can choose who to show ads to, determine their demographics, and the placements that will have the maximum impact if you have a display campaign using the GDN (Google display network), which includes Youtube.
While the numbers may fluctuate from ad to ad, you can be sure that PPC advertising get a lot of attention. In fact, according to statistics from last year, 64.6 percent of those who shop online click on sponsored Google Ads. Furthermore, total click through rates on Google are 600x higher than ads on a normal Facebook page. PPC advertisements have a high click-through rate. Here are some more useful graphs that will help you better understand the power of PPC!
You can monitor the success of your PPC campaigns and their overall progress in a variety of ways.
It's critical to evaluate your results holistically in order to determine if your goals are being met and how to proceed.
Click fraud is the term for this type of behaviour, and Google has a few tools to combat it.
If a bot is used to click on ads repeatedly, Google will ban activity from that IP address. As a result, you won't have to pay for any clicks from that particular address. If the ad is manually clicked on, however, it will be counted as a normal click. You can, however, manually ban clicks from specific IP addresses, preventing competitors from squandering your investment if you strike first.
We're not just a digital service provider; we're also your performance partner!
Here's how we'll put money into you:
Comprehensive Audit : We'll go over all of your digital marketing outlets and see what's effective and what could be better.
Distinct Growth Approach : We'll explain our strategy, including how we'd grow your marketing and how it relates to your goals.
Projection of Return on Investment : We'll forecast the outcomes you may expect, as well as your investment and the key performance indicators (KPIs) that will help you get there.
Definitely! While many people will tell you that Google Ads is becoming too pricey, the truth is that it's more likely that it's been designed incorrectly and that money is being squandered on "traffic traps," giving the impression that it is. We typically see a strong return on investment from Google Ads, and it's a wonderful technique that you can put to work right away. While most agencies teach $1 in for $4 out, we consistently get $6 or more, with some clients reaching as high as $17.
It's crucial to work with a flexible agency that can produce actual results while also taking into account your overall marketing strategy. A PPC expert understands the facts and driving force behind successful campaigns, whether they are long-term or short-term. Finally, your agency should be able to tell you exactly what is driving your ROI and how it affects your bottom line.
Pay-per-click campaigns allow you to keep track of your marketing expenses and decide when to stop and start them. Advertising using Google Adwords and other PPC services is ideal for campaigns, forthcoming events, and special deals since it allows you to obtain quick results, increasing conversions, site traffic, and leads.